2017 – 2020 Strategic Plan

“As health care continues to transform and change, the next few years will be filled with opportunities and challenges. The changes are amplified in light of a new presidential administration and shifts in legislative activity. Relevant and forward-thinking strategies are necessary to navigate this environment.” – Rick Pollack, President and CEO, AHA

The “H” sign is a prominent symbol of healing found on every highway and present in so many communities. In today’s rapidly changing health care field, it is necessary to redefine the “H” to meet the demands of this moment. The American Hospital Association’s strategic plan seeks to position the AHA to lead, represent and serve the field as its national advocate and provide guidance to our members and stakeholders who will tailor their paths to their own communities.

Just as hospitals and health systems are changing, so too is the AHA. Our core strategy of advocacy and representation is an essential component of our work. Through advocacy and representation and the additional strategies of thought leadership, knowledge transfer and acting as an agent of change, we look forward to helping members seize the opportunities that lie ahead.

The AHA is integrating the strategic plan into the organization’s work flow, ensuring that it is a living document connected to employees and member programs and resources. We encourage you to read the plan as well as the AHA Path Forward, which highlights the key elements of advancing health in America and redefining the “H,” and the 2018 Environmental Scan, which analyzes market trends. Together, these three documents can help you create dynamic strategies with your stakeholders and throughout your organization.


AHA Strategic Plan: 2017 – 2020 AHA Path Forward 2018 Environmental Scan

2018 Environmental Scan


For more information or to comment on the plan, contact Matthew Fenwick, AHA's vice president of strategy and relationships, at mfenwick@aha.org.


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